Website Optimisation & Marketing

These days building an awesome website is the easy part! Getting users onto your site in a cost effective manner is the real challenge...

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website tree graph Organic Search Positioning

Organic search results are the non-paid search results provided by search engines such as Google, Bing and Yahoo!. In order for your site to be well positioned in search results there are a number of different factors that need to be considered. Whilst there's no silver bullet - the web's a competitive place these days - we can help you analyse traffic to your site, research your competitors and make content recommendations to help your online business climb up the rankings.

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overlapping user interface panel icon Search Engine Marketing (SEM)

In order to gain market share you may wish to engage in SEM. This equates to paid advertising typically using Google Adwords or a similar product. Setting up keywords, campaigns and pricing for online advertising can be a complex and often overwhelming process if you've never done it before. We can assist you by setting up and managing your online marketing campaigns in conjunction with managing you organic search performance so that you get the most out of your online web presence.

Content is King

User interface icon Content Writing

Content is King! When it comes down to it Google is insterested in how informative and well structured your website content is for users, this now plays a major part in the position of your website within Google's organic search results. It's important to make sure your site has plenty of meaningful content and that it's updated and edited on a regular basis to ensure it remains relevant and topical. We have professional content writers available with many years experience who can be engaged on an as-needs basis or a more regular monthly basis to help you keep your website up-to-date.